Prime Financial Credit Union, your member-owned financial institution, is committed to providing you with competitive products and services to meet your financial needs and help you reach your goals. We are equally committed to protecting the privacy of our members.
Your Information at the Credit Union
Our Privacy Policy discloses why, what, and how we utilize your personal information. (Rev. 10/2024)
Why?
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What?
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Social Security Number
- Credit History
- Income
- Credit Card or Other Debit
- Credit Score
- Employment Information
How?
All financial companies need to share members' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their members' personal information; the reasons Prime Financial Credit Union
chooses to share; and whether you can limit this sharing.
| Reasons we can share your personal information | Does Prime Financial CU share? | Can you limit this sharing? |
|---|---|---|
| For our everyday business purposes- such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus |
Yes | No |
|
For our marketing purposes- |
Yes | No |
| For joint marketing with other financial companies | Yes | No |
|
For our affiliates' everyday business purposes- |
Yes | No |
| For our affiliates' everyday business purposes- information about your creditworthiness |
Yes | Yes |
| For our affiliates to market to you | Yes | Yes |
| For nonaffiliates to market to you | No | We don't share |
| SMS consent or phone numbers for the purpose of SMS with third parties | No | We don't share |
To limit our sharing
- Call 800.835.9680- our menu will prompt your through your choice(s)
- Visit us online at www.primefinancialcu.org
Please note:
If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.
However, you can contact us at any time to limit our sharing.
Questions?
Call 800.835.9680 or go to www.primefinancialcu.org
Who we are
Prime Financial Credit Union
What we do
| How does Prime Financial CU protect my personal information? | To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. |
| How does Prime Financial CU collect my personal information? |
We collect your personal information, for example, when you:
We also collect your personal information from others, such as credit bureaus, affiliates, or other companies. |
| Why can't I limit all sharing? |
Federal law gives you the right to limit only:
State laws and individual companies may give you additional rights to limit sharing. |
| What happens when I limit sharing for an account I hold jointly with someone else? | Your choices will apply to everyone on your account. |
Definitions
| Affiliates |
Companies related by common ownership or control. They can be financial and nonfinancial companies.
|
| Nonaffiliates |
Companies not related by common ownership or control. They can be financial and nonfinancial companies.
|
| Joint marketing |
A formal agreement between nonaffiliated financial companies that together market financial products or services to you.
|
Other Important Information
PFCU MYCARD periodically collects, transmits and uses geolocation information for enabling features that prevent
fraudulent card use and alerts, but only if the End User expressly authorizes collection of such information.
Geolocation Information can be monitored on a continuous basis in the background only while the app is being used or
not at all, depending on the End User’s selection. The End User can change his/her/their location permissions at any
time in their device settings.
You can view and print Prime Financial CU's Privacy Policy here:
Prime Financial CU Privacy Policy
Effective 10/2024
Your Information on Our Website
Information We Collect
We collect two types of information when you interact with our website or mobile app: personally identifiable information (PII) and non-personal information.
1. Personally Identifiable Information (PII)
We may collect PII when you:
-
Submit an application for a financial product or service
-
Enroll in online banking or other services
-
Apply for employment
PII may include your name, address, phone number, email address, Social Security Number, financial and employment details, or other personal data necessary to process your request. All PII you provide through secure forms on our website or app is protected and only used for its intended purpose. We do not gather PII to sell or use for remarketing.
2. Non-Personal Information
When you browse our site, we may collect technical and usage data, such as:
-
Device and browser type
-
IP address and general location
-
Pages visited and actions taken on our site
This information helps us improve performance and does not identify you personally.
How We May Use Your PII
We may use your information to:
-
Process applications and service requests
-
Authenticate your identity and secure your accounts
-
Provide and improve our digital services
-
Communicate service-related information
-
Consider you for employment (if applicable)
Use of Cookies and Analytics
We use cookies and similar technologies to:
-
Analyze website usage
-
Enhance functionality and personalization
-
Support advertising on third-party platforms based on site behavior
These tools do not collect or use your PII. They help us deliver more relevant content without personally identifying you.
Remarketing
We may use anonymous behavioral data (such as which pages you viewed) to deliver relevant advertisements through online advertising platforms. Remarketing does not use PII obtained from applications or forms on this website or by other means.
Email Security
To protect your personal information, Prime Financial Credit Union strongly advises you not to send sensitive data via email, including:
-
Account numbers
-
Social Security & Tax Identification Numbers
-
Passwords or login credentials
-
Other confidential or financial details
Email is not a secure method of communication and should not be used to submit personal or financial information. If you need to provide sensitive details, please use our secure online forms, mobile app, or contact us directly by phone or in person.
Third-Party Links
Our website may link to third-party sites for your convenience. These sites are not governed by our privacy practices, and we encourage you to review their policies before providing information. Prime Financial Credit Union neither endorses the information, content, presentation, or accuracy nor makes any warranty, express or implied, regarding any third-party site.
Data Security
We employ physical, technical, and administrative safeguards to protect your information. Access is limited to employees and partners with a legitimate business need.
Your Choices
You can manage certain marketing preferences:
-
Disable or customize cookie settings in your browser, but doing so may affect the functionality of the website.
Contact Us
If you have questions or concerns about your privacy or our practices, please contact:
Prime Financial Credit Union
5656 S. Packard Ave.
Cudahy, WI 53110
Phone: 414.486.4500
Please also refer to our Privacy Policy for more information.
Effective 05/2025