AutoSMART
Shop thousands of new and used vehicles from local dealers and easily apply for financing with Prime Financial Credit Union.
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Our Values
"Prime Promises" are our everyday values and commitment to our members and community.
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Giving Back Since 1923
Prime is Milwaukee's original credit union. Established in 1923 by a small group of City of Milwaukee employees, Prime became the State of Wisconsin's first chartered credit union. We have been serving Milwaukee and surrounding communities for over 96 years and truly appreciate all of our members' loyalty and support!
Community Involvement
Prime supports our local communities by raising needed funds for charitable causes, educating students and adults on financial wellness, and volunteering countless hours alongside our members to feed the hungry and clothe those in need.
