In 2015, our Prime Platinum VISA® Credit Cards were outfitted with EMV chip technology. Often referred to as "chip cards", cards with EMV chip are the most secure, fraud-resistant payment methods you can use.
What is EMV?
EMV (Europay, MasterCard®, Visa®) is microcomputer chip technology that is instrumental in preventing the spread of credit card fraud. EMV chip cards are inherently more secure due to card authentication, cardholder verification, and transaction authorization features.
How it Secures Card Information
Chip cards are equipped with a small metallic square on the front of the card that holds your information. The chip, which creates a unique transaction code for each purchase, houses your card information. Verification occurs simultaneously with each purchase, making it more difficult for fraudsters to obtain your information as a result.
Magnetic Strip vs. Chip
What makes chip cards more secure than the magnetic strip? Chip cards have the ability to encrypt data, which means that only authorized users can access your information. This encryption technology makes it extremely challenging for fraudsters to create duplicate cards.
Can I Use it Anywhere?
You can use your chip card anywhere Visa® and Mastercard® are accepted. However, not all merchants are chip-enabled yet, so chip cards are still equipped with a magnetic strip that you can swipe to complete transactions with non-enabled merchants.
Not Harder, Just Different
If a merchant's credit card terminal is chip-enabled, the screen will read "Please Insert or Slide Card". You will need to insert your card and leave it insert until prompted to remove it, typically only a couple seconds. If you swipe your chip card first, you will be prompted to insert your card instead. To keep your card secure at chip-enabled card terminals, you will only be able to swipe your card if the terminal is repeatedly unable to read the EMV chip.
If a merchant's credit card terminal is not chip-enabled, you can swipe your card just as you always have.