Founded in 1923 by a small group of City of Milwaukee employees, Prime Financial Credit Union was established as the first-ever credit union in the State of Wisconsin. For over 100 years, our guiding principle as a not-for-profit financial cooperative has remained the same: people helping people.
Originally developed to serve the financial needs of City & County employees, our mission of service remains the same but with an expanded reach, now serving neighbors and employers across Milwaukee and the surrounding communities.
Cooperative (noun):
a collective organization owned by the members it serves with the aspiration of achieving a common social or economic outcome.
The Prime Financial Difference
Credit unions are member-owned, not-for-profit organizations that focus on maximizing benefits for their membership through better interest rates, lower fees, and member-centric offerings. On the other hand, while banks offer similar financial products, their for-profit model means they aim to generate profits for investors. Prime Financial Credit Union is federally insured by the NCUA. No member has ever lost a penny with a credit union!
As a Community Development Financial Institution (CDFI), Prime Financial Credit Union stands out among other credit unions. We aim to create an inclusive financial system by providing trusted and accessible financial products, services, and educational resources in our local communities.
Juntos Avanzamos, or “Together We Advance”, is a designation awarded to credit unions that celebrates their commitment to inclusivity, community development, and financial empowerment for Hispanic & migrant community members.
30% of PFCU staff
are bilingual!
Prime Financial Credit Union embodies the Juntos Avanzamos spirit with bilingual customer service, culturally relevant financial education, and acceptance of alternate IDs to open accounts to help migrants navigate the U.S. financial system with confidence.
Beyond Traditional Banking
New Employee Orientation
Lunch & Learns
One-on-One Financial Discussions
Handouts & Flyers
Exclusive Offers for SEG Members
Free Early Direct Deposit
We get it - some weeks, getting paid a few days sooner makes a world of difference. As a SEG, your employees can access their direct deposit paychecks up to two (2) days early with a simple call, online message, or visit to a local branch.
Loan Discounts & Benefits
Unlock more affordable financing for your employees. With a 0.25% discount on Auto, Motorcycle, Recreational Vehicle, and Signature personal loans, new opportunities are waiting! In addition to great rates, our underwriters review applications with a “You’re more than your score” approach, meaning we look for ways to approve loans that traditional banks would generally deny.
$250 Off Mortgage Closing Costs
Empower your employees along the path to home ownership with savings of $250 on home loan closing costs. Plus, qualifying first-time homebuyers can accelerate achieving their homeownership goals with an additional $1,000 off closing costs. Already a homeowner? Congrats! When you’re ready to refinance or make a move, you may also be eligible for $250 in closing cost savings.
Boost Employee Saving Habits
Boost your employees’ savings habits with a 0.25% bump on PFCU Certificate rates. Find a better rate? Combine this bump with our rate match for even greater savings potential.
Join Other Local Companies Providing SEG Benefits to Their Teams
Founded in 1923 by a small group of City of Milwaukee employees, today, many of our SEGs are businesses and municipalities local to the Milwaukee Metro and other private businesses, including:
Acme Galvanizing
City of Milwaukee
City of Whitefish Bay
Eaton/Leonardo DRS
FMS/Magnacraft
General Electric (GE)
Gogolak
Grandma's House Child Care Center
Lippmann
Luther Manor
Milwaukee County
Milwaukee Public Schools (MPS)
Milwaukee Area Technical College (MATC)
Milwaukee Metropolitan Sewerage District
State of Wisconsin
Tower - Bimonthly
Transit - Biweekly
Veolia Water Milwaukee (F/K/A United Water)
Vilter/Emerson
United Dynacare
Universal Housing